WINE POSTERS BY AMADO GONZALEZ

JIM DIETZ VINTAGE POSTERS

1011, 4010 GALT OCEAN DR. FORT LAUDERDALE,FL 33308 USA

954-563-3353 E MAIL- jsdietz@earthlink.net

Go to my HOME PAGE for ordering information and the links to my other poster web pages. Images are not to scale. Images do not always show borders of a poster.

I was indeed fortunate to acquire a few years ago a small collection of original unused wine posters that AMADO GONZALEZ made for the California Wine Advisory Board in 1965.

Amado Gonzalez, a muralist, portrait and poster arts, was born in Guadalajara, Mexico in 1913. He immigrated to San Francisco in 1927 and studied at the California School of Fine Arts under the disciples of Siqueiros, Diego Rivera and Orozco. He began a long career as a muralist and portrait painter. His first one-person show was at the San Francisco Museum of Art in 1935. Many shows and awards followed. From 1934 to 1938 he worked though out California for the WPA as a muralist. After the Depression he painted murals for the San Francisco Commercial Club and the Bank of America. In the 1960’s he created a long series of ads for Bank of America depicting scenes in California history. In the mid 1960’s the now defunct California Wine Advisory board commissioned him to create posters proclaiming the virtues of California wine. Before his posters, California wine was held in low esteem and was considered “jug wine.” But things changed quickly for California wine in the 1970’s and Gonzalez’s posters were important in “getting the word out” about California wine. These posters (I have just six of a dozen images) were printed in limited quantities and after the demise of the California Wine Advisory Board, the unused posters were for the most part trashed. I have only now a small quantity.

Amado Gonzalez died in San Francisco in 2007. Each poster measures 28.5” x 21” and are on heavy stock, unfolded, in near mint condition. All were printed in 1965. Posters are $150 each.

CHAMPAGNE

PORT

WINELAND

ROSE

SHERRY

WINEGLASS

Above is NOT a Gonzalez poster. It is 1980’s reprint of a well known Guinness poster from the 1930’s, 22”x30”, $75

jsdietz@earthlink.net